What seems quirky about this display at my corner pharmacy?
The bath tissue is discounted two cents from its regular price of $12.99. It must be resulting in higher sales of this product, else the store would not have set up the display just inside the front door. (Maybe there's a kickback from the manufacturer for this blast-vertising, not-really-a-sale display. I couldn't say, not being familiar with retail /distributor /manufacturer practices.)
Retailers and their consumer-psychologist consultants understand and thus aim to exploit shoppers' Pavlovian instincts upon seeing the word "sale." Especially in red or yellow lettering. The sign caught my eye.
Don't miss the fine print: you must present a customer card to qualify for that two-cent discount.
Some consumer psychologists would propose the visual SALE! stimulates a response in your brain. Maybe it's like pushing a little mental happy button, foreplay to getting into your wallet.